The key to the level of your YouTube ads costs is the need to bid on
ad placement. You are not given any set price for advertising on YouTube
You set yourself a daily budget of what you are prepared to pay for your YouTube advertising. Most businesses allow at least $10 per day for their YouTube advertising campaigns, and then raise this once they have experimented with various options. You only pay when somebody engages with your ad in some way. Perhaps they watch your skippable ad for 30 seconds, or they click on a Call to Action on a display ad.
Make sure that you do your targeting before you set your bidding options. The bidding suggestions that YouTube makes change as you alter your targeting.
In most cases, you bid by CPV – cost per view. This means that you are willing to pay up to your bid figure for each view (of 30 seconds or longer).
You will also set a maximum figure you are willing to pay per day. This ensures that you do not receive any nasty surprises should you find that more people watch your ads than you anticipated.
You will be asked to bid a Max Cost Per View. YouTube will give you a typical range of bids – these will, of course, depend on how much you have limited your audience in your targeting.
If you click on “Customize Bids Per Format,” you can split your bids separately for “In-Display” or “In-stream”. If you are more interested in “In-stream” advertising, bid more for this statistics than you do for “In-Display.”
YouTube gives you a projection of your predicted views/day for in-search, in-display, and in-stream. If these numbers do not match your intentions, you need to go back to your bids and adjust accordingly.
It will give you a predicted average CPV.
You set yourself a daily budget of what you are prepared to pay for your YouTube advertising. Most businesses allow at least $10 per day for their YouTube advertising campaigns, and then raise this once they have experimented with various options. You only pay when somebody engages with your ad in some way. Perhaps they watch your skippable ad for 30 seconds, or they click on a Call to Action on a display ad.
Make sure that you do your targeting before you set your bidding options. The bidding suggestions that YouTube makes change as you alter your targeting.
In most cases, you bid by CPV – cost per view. This means that you are willing to pay up to your bid figure for each view (of 30 seconds or longer).
You will also set a maximum figure you are willing to pay per day. This ensures that you do not receive any nasty surprises should you find that more people watch your ads than you anticipated.
You will be asked to bid a Max Cost Per View. YouTube will give you a typical range of bids – these will, of course, depend on how much you have limited your audience in your targeting.
If you click on “Customize Bids Per Format,” you can split your bids separately for “In-Display” or “In-stream”. If you are more interested in “In-stream” advertising, bid more for this statistics than you do for “In-Display.”
YouTube gives you a projection of your predicted views/day for in-search, in-display, and in-stream. If these numbers do not match your intentions, you need to go back to your bids and adjust accordingly.
It will give you a predicted average CPV.
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