You will find a Targets tab for each of your video campaigns. It
works similarly to how you would target different types of people when
you buy AdWords in Google Search.
You use the Targets tab to narrow down the types of people to whom YouTube will serve your video ad.
To keep your YouTube ads cost down, but at the same time ensure that you receive enough clicks to make your campaign worthwhile, you will need to target only the correct people to see your ad.
The more targeting options you choose, the tighter your target will be. Two to three targeting options should be sufficient for most target groups.
You want to think in terms of keywords. What terms will your target audience likely use when they search for YouTube videos?
The more you monitor this, the less unnecessary expense you will have from people watching your videos but not being a likely person to go any further through the funnel.
At a high-level, if you sell a product aimed at middle-aged men, you will want to avoid targeting video search terms most commonly used by teenage girls. If you are targeting elderly women, you would have no interest in your ad appearing on any of PewDiePie’s videos, for instance.
You will want to include both positive keywords to focus on, and negative keywords to avoid.
You also should look at other targeting demographics. If you only sell your product in one country, you need to avoid advertising to the rest of the world. Similarly, you may want to limit your ad to countries where the majority of people speak English.
Your videos may be entertaining, but you do not want people watching them through who are never likely to buy your products.
You use the Targets tab to narrow down the types of people to whom YouTube will serve your video ad.
To keep your YouTube ads cost down, but at the same time ensure that you receive enough clicks to make your campaign worthwhile, you will need to target only the correct people to see your ad.
The more targeting options you choose, the tighter your target will be. Two to three targeting options should be sufficient for most target groups.
You want to think in terms of keywords. What terms will your target audience likely use when they search for YouTube videos?
The more you monitor this, the less unnecessary expense you will have from people watching your videos but not being a likely person to go any further through the funnel.
At a high-level, if you sell a product aimed at middle-aged men, you will want to avoid targeting video search terms most commonly used by teenage girls. If you are targeting elderly women, you would have no interest in your ad appearing on any of PewDiePie’s videos, for instance.
You will want to include both positive keywords to focus on, and negative keywords to avoid.
You also should look at other targeting demographics. If you only sell your product in one country, you need to avoid advertising to the rest of the world. Similarly, you may want to limit your ad to countries where the majority of people speak English.
Your videos may be entertaining, but you do not want people watching them through who are never likely to buy your products.
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