Businesses often find that video creation can comprise the highest
proportion of YouTube video cost. This does, of course, depend on the
level of sophistication and professionalism you are aiming for with your
video ad.
If your video is low quality, then people will skip it at the 5-second point. A low-quality video does not reflect well on your brand, either.
It depends on the expectations of your target audience. Some firms can get away with a $5,000 home-made video. Others will look shabby unless they spend $100,000 and employ professional actors, crew and production values.
The more creative you can be with your video ad, the less reason there is for the viewer to rush to the Skip Ad button.
Remember that YouTube is not the same as broadcast t.v. A live tv viewer does not have a SkipAd button. While you may think you can save money by reusing your television ads, you are likely also to be foregoing income, with people choosing to bypass your ad.
The only exception is when you manage to create a cult ad. A few firms can upload their ads to YouTube as video creations, rather than paid advertisements. For instance, Air New Zealand has gained a reputation for their quirky safety videos. As such they do not to pay to advertise on YouTube. They have a thriving channel, where people search for their latest safety videos.
Of course, many of these videos are high-budget productions, including videos made by international film producer, Sir Peter Jackson, director, Taika Waititi, and some of the Hobbit and Lord of the Rings cast.
If you only have a small budget for video production (and don’t have famous friends to help you), you need to try a different approach to video production. You will probably have to learn to be comfortable in front of the camera.
YouTube does have tools to help you with your video production. They even have a scheme called Director Onsite to help businesses make professional videos. This project is currently under review and will be modified in early 2018.
If your video is low quality, then people will skip it at the 5-second point. A low-quality video does not reflect well on your brand, either.
It depends on the expectations of your target audience. Some firms can get away with a $5,000 home-made video. Others will look shabby unless they spend $100,000 and employ professional actors, crew and production values.
The more creative you can be with your video ad, the less reason there is for the viewer to rush to the Skip Ad button.
Remember that YouTube is not the same as broadcast t.v. A live tv viewer does not have a SkipAd button. While you may think you can save money by reusing your television ads, you are likely also to be foregoing income, with people choosing to bypass your ad.
The only exception is when you manage to create a cult ad. A few firms can upload their ads to YouTube as video creations, rather than paid advertisements. For instance, Air New Zealand has gained a reputation for their quirky safety videos. As such they do not to pay to advertise on YouTube. They have a thriving channel, where people search for their latest safety videos.
Of course, many of these videos are high-budget productions, including videos made by international film producer, Sir Peter Jackson, director, Taika Waititi, and some of the Hobbit and Lord of the Rings cast.
If you only have a small budget for video production (and don’t have famous friends to help you), you need to try a different approach to video production. You will probably have to learn to be comfortable in front of the camera.
YouTube does have tools to help you with your video production. They even have a scheme called Director Onsite to help businesses make professional videos. This project is currently under review and will be modified in early 2018.
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