Display ads can be less popular with advertisers because they do not
encroach on the videos people watch. However, they can still generate
positive results for your advertising campaign. As I referred to above,
YouTube contains the world’s second largest search engine. This means
these ads can act as an alternative to advertising on Google if you
operate in a competitive niche.
If you promote a video here, you could end up paying a rate as low as 3 cents per view.
If you can determine the phrases in your niche that people regularly search for, you could create a video to match that phrase, promoting that video in a display ad. By doing that, your ads will appear as relevant to the searchers as other feature videos on YouTube.
The idea is to create videos that meet the needs of the searchers and then promote them with display ads.
If you promote a video here, you could end up paying a rate as low as 3 cents per view.
If you can determine the phrases in your niche that people regularly search for, you could create a video to match that phrase, promoting that video in a display ad. By doing that, your ads will appear as relevant to the searchers as other feature videos on YouTube.
The idea is to create videos that meet the needs of the searchers and then promote them with display ads.
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