Skippable Video Ads

You only pay for those skippable videos that viewers watch for 30 seconds or more (unless your ad is shorter than that). So, you do not have to worry about paying for all those people who skip through your video as soon as they can.



This keeps costs down, but of course, you will not gain any benefit unless some people watch your ad, click through and then buy your product.
This makes accurate targeting very important for your ads.